Exploration of Global Brand Value Announcements and Market Reaction
نویسندگان
چکیده
منابع مشابه
Do Green IT Announcements Improve Market Value Of Firms?
With the increasing announcement of green IT initiatives by firms, there is a need to investigate the financial impact of these announcements on a firm’s market value. Invoking the resource-based view, this study analyzes the impact of specific types of green IT announcements on a firm’s market value using the event study methodology. Our sample comprises 160 news reports of green IT initiative...
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the purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i.e. free standing, shopping center, specialty store, internet retailing). the population consisted of the costumers, aged 19-39 years, who use branded apparel that is in kerman. about 200 questionnaires were distributed among the consumer...
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ارزش در معرض ریسک یکی از مهمترین معیارهای اندازه گیری ریسک در بنگاه های اقتصادی می باشد. برآورد دقیق ارزش در معرض ریسک موضوع بسیارمهمی می باشد و انحراف از آن می تواند موجب ورشکستگی و یا عدم تخصیص بهینه منابع یک بنگاه گردد. هدف اصلی این مطالعه بررسی کارایی روش copula-garch شرطی در برآورد ارزش در معرض ریسک پرتفویی متشکل از دو سهام می باشد و ارزش در معرض ریسک بدست آمده با روشهای سنتی برآورد ارزش د...
Brand Loyalty and Market Equilibrium
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متن کاملDemand-Supply Mismatches and Stock Market Reaction: Evidence from Excess Inventory Announcements
T paper documents that excess inventory announcements, an indication of demand-supply mismatch, are associated with an economically and statistically significant negative stock market reaction. The results are based on a sample of 276 excess inventory announcements made during 1990–2002. Over a two-day period (the day of the announcement and the day before the announcement) the mean (median) st...
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ژورنال
عنوان ژورنال: Administrative Sciences
سال: 2018
ISSN: 2076-3387
DOI: 10.3390/admsci8030049